For those of you that are true golf enthusiasts, the discussion surrounding the future of golf is a longwinded debate had on the patio while enjoying a beer with your friends after your round of golf; a debate thatusually ends in a stalemate.
The reality for the game of golf is that it has changed over the years for many different reasons, whether it’s technology in the equipment, interest in the sport, or the economic landscape. Having been in the private golf club industry since 1999, I can tell you that there is one constant that has not changed; people who play this game love it and want to play all the time.
A major challenge I see is the time commitment in which we must place on playing golf. Long gone are the days where you would go to the golf course for lunch, golf, and then enjoy plenty of libations after the round. The game is becoming a family sport with more spouses, children, and
grandchildren spending time at the golf course. The future of golf may be simple; offer better value to a wider range of golfers and their families, however, this may be easier said than done. Anytime you start to consider expanding your offerings as a golf club, there is an inherent cost vs. benefit analysis, where cost usually trumps benefit as generating capital dollars can often be a challenge. Here at the Edmonton Petroleum Golf & Country Club (EPGCC), we are taking a proactive approach to enhance the value we offer to our members through our Capital Sustainability Program. We recognize that there is a need to continually develop our business to meet the future needs of our members. Our members need flexibility, adaptability, and accessibility that equate to the value proposition. Time is of the essence; having a full-service club that offers you all your golf needs gives you more time to enjoy the game of golf.
The EPGCC is embarking on exciting renovation plans that will provide our members with the flexibility and accessibility we want to achieve. Our goal is to redevelop our practice facility, increasing the size, and adding new features that will enhance your golf experience. Plans for the newly renovated area include a larger driving range, short game areas to practice any shot you can imagine under 100 yards (including bunker shots), a large putting green, and a three hole loop with a full-length par 3, 4 & 5. These areas will be perfect to not only practice your game and improve your skills, but also to spend time with friends and family without playing a full 18 holes.